Susan Bijl is an eco-conscious designer based in Rotterdam, The Netherlands. Her design philosophy marries her commitment to waste reduction with a 'less is more’ aesthetic that is synonymous with Dutch design. 

Susan's most iconic design, the New Shopping Bag, was first conceived in the year 2000 after she completed her studies at Rotterdam’s Willem de Kooning Academy. The New Shopping Bag is a bold, lively, exciting and reusable take on the disposable plastic bag that you can take anywhere and fill with anything.

Since its initial launch the Susan Bijl collection has expanded to various colours and styles, all of which are made from Bluesign® certified and recycled ripstop nylon. The result is an assemblage of environmentally friendly products that eliminate harmful substances and manufacturing processes.